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Marketers bemoan the culture of ‘good enough — go,’ as standards fall amid the AI bubble

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Marketers bemoan the culture of ‘good enough — go,’ as standards fall amid the AI bubble

It’s Fall 2026, i.e., the peak of the annual ad industry events cycle, when the term “AI…” will, predictably, echo from conference centers across the U.S., Western Europe, and further afield. 

In the early days of the AI era, most on-stage pitches centered on innovation and efficiency, but as the latter has given way to mounting job losses in adland and a resulting drop in standards, a weariness has crept in. 

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