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Loro Piana Celebrates Finest Cashmere, Stages Exhibition

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Loro Piana Celebrates Finest Cashmere, Stages Exhibition

The Italian brand paired the Cashmere of the Year Award in New York with the immersive "Master of Cashmere" exhibit.

Held in New York at The Brant Foundation on Tuesday, the Loro Piana Cashmere of the Year Award for 2025 celebrated the fiber’s fineness of a mere 12.89 microns. The event also unveiled the “Master of Cashmere” exhibition highlighting the Italian house’s history and superior know-how.

Established in 2015, the award has contributed to significantly improve the fineness of cashmere — a key fabric for Loro Piana.

“My journey with cashmere in China began in the 1980s, when I first traveled to meet the herders and discover the origins of this extraordinary fiber. Over the years, we have built strong relationships with local communities, based on trust, mutual respect and a shared commitment to quality,” said Pier Luigi Loro Piana, deputy chairman of the company. “The Cashmere of the Year Award is a natural expression of these relationships, recognizing the people whose knowledge and dedication are essential to producing the finest cashmere.”

He recalled the inception of the award, recognizing the herders of Inner Mongolia “who share our passion for the finest cashmere.



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