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London Jewelers Celebrates One Centennial

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London Jewelers Celebrates One Centennial

The family-run business from New York celebrates the milestone of new partnerships with De Beers Group and Grandview Klein Diamonds.

To mark the momentous occasion of its 100th anniversary, London Jewelers is celebrating with the unveiling of a new diamond, alongside partnerships with De Beers Group and Grandview Klein Diamonds.

Founded in 1926 with a storefront in Glen Cove, N.Y., the Udell family’s business has grown across four generations and has since become one of the leading family-owned and operated independent companies in the U.S.

With boutiques across Long Island and New Jersey, the retailer is known for natural diamonds, fine and precious jewelry and timepieces, alongside their personalized services to create memorable experiences for generations and their commitment to excellence.

One of London Jewelers’ most ambitious projects to date has been the unveiling with Grandview Klein Diamonds at JCK Las Vegas in May of a 63-carat natural rough diamond transformed into a one-of-a-kind 20.26-carat D Flawless Old Mine Cushion cut diamond — the final weight chosen to commemorate the family’s 100th milestone in 2026 and as a tribute to a century of craftsmanship.

The original diamond rough was cut in its country of origin, Botswana, by Grandview Klein Diamonds as part of the Origin De Beers Group program. The collaboration with De Beers Group and Grandview Klein Diamonds is one of ethical sourcing and complete traceability.

“This is a natural fit,” said Mark Udell, chief executive officer of London Jewelers.



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