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Frasers Group Takes Control of Hugo Boss, With More than 50% of Shares

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Frasers Group Takes Control of Hugo Boss, With More than 50% of Shares

Frasers has raised its stake in Hugo Boss to 50.08 percent, and will treat the German company as a subsidiary of the wider group.

LONDON – Frasers Group has wrested control of Hugo Boss, fulfilling a strategy set in motion earlier this year with a near-miss takeover bid and the replacement of the German company’s chairman with Frasers’ CEO Michael Murray.

Frasers said in a stock market filing it acquired 198,666 shares in Hugo Boss on Oct. 23 for 7.63 million euros, giving it 50.08 percent of the total share capital.

The transaction was funded by Frasers’ existing cash resources, and not subject to shareholder approval, according to a statement from the group.

Frasers said crossing the 50 percent threshold is “in the opinion of the board of directors in the best interests of Frasers and Frasers’ shareholders as a whole.”

Going forward, all of the earnings, assets and liabilities of Hugo Boss will be consolidated into Frasers, with Boss becoming a subsidiary of the British group.

Frasers said the gross assets of Hugo Boss as of June, 2026 amounted to 3.5 billion euros, with net assets of 1.6 billion euros at the same date. For the six-month period ended June 30, Hugo Boss reported revenues of 1.8 billion euros and EBITDA, or earnings before interest, taxes, depreciation and amortization of 272.0 million euros.

Frasers’ failed takeover bid this past summer only whetted its acquisitive owner Mike Ashley ‘s appetite for more. In September, Frasers said it planned to acquire further shares in Hugo Boss with the aim of gaining full control of the company.


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