O’Brien, who has worked for brands including Vivienne Westwood, Roksanda and Erdem, will show her first collection for spring 2028.
LONDON — Liberty has named Sinead O’Brien head of design as part of a wider strategy to build the in-house fashion and accessories collection and leverage the store’s fabrics and interiors expertise.
O’Brien, who spent the early part of her career working under Vivienne Westwood, and later took on senior consultancy roles at Roksanda and Erdem, joined Liberty last month, and will deliver her first collection for spring 2028.
She’ll be moving with the fashion cycle, releasing two main collections and two pre-collections each year. The plan, she said, is to build a wardrobe and add to the current dress offer with more layering pieces, outerwear, knitwear and separates. Liberty is also planning to enlarge the womenswear space on the second floor to showcase its “fashion world,” which also includes accessories.
During a walk-through of the current collection, O’Brien said she wants Liberty’s fashion to have a “romantic” feel.
Liberty’s fall 2026 collection, “Modern Reverie,” uses patterns drawn from the clothing and interiors archive that have been reinterpreted for dresses, coats, blouses and handbags. Prices range from 495 pounds for the printed Gala maxidress in velvet or silk to 625 pounds for the leather Burlington top-handle bag.
Liberty’s renewed focus on its own women’s rtw and accessories follows the retailer’s launch of Liberty-branded fragrances in 2023. There are eight fragrances in the collection, each of which is inspired by a different archival print.
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