LG Electronics Singapore presented its built-in kitchen range at a Singapore showcase with Michelin-starred Chef Son Jongwon, offering a media preview of the company's premium kitchen line-up.
The event paired LG's connected built-in appliances with a cooking demonstration led by Chef Son, the Executive Chef behind Seoul restaurants Eatanic Garden and L'Amant Secret. It was intended to show how the products fit into cooking, hosting and everyday home use.
The line-up on display included an induction hob, built-in oven, hood, microwave oven and refrigerator, all linked through LG's ThinQ platform.
Among the highlighted products, the LG Induction Hob offers up to 7.4kW across four zones, including two Flex Zones, and includes Hob Hood Activation. The LG Built-In Oven features 42 Auto Cook Programs, Full Steam technology and a 4.3-inch LCD touchscreen.
LG's hood has a maximum airflow of 830m3/h, three suction levels, a boost function and two washable grease filters. The microwave oven includes Smart Inverter technology, Infrared Heating and Healthy Fry, while the InstaView Door-in-Door refrigerator features Linear Cooling and an Auto Ice Maker.
The event also incorporated design pieces from Fritz Hansen, including works by Arne Jacobsen and Poul Kjærholm. Pieces highlighted included the Series 7, Egg and Swan chairs, as well as the PK80 and PK31.
Chef Son has worked with LG on regional activations and was presented as a user familiar with the company's built-in kitchen appliances. His participation was linked to LG's effort to connect its kitchen products with professional cooking techniques and presentation.
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