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Levi’s reports 10% ecommerce growth, eyes stronger holiday sales

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Levi’s reports 10% ecommerce growth, eyes stronger holiday sales

Levi Strauss & Co. reported a 10% increase in ecommerce revenue in its fiscal third quarter, outpacing growth across its broader direct-to-consumer (DTC) business.

DTC revenue, which includes sales through the company’s own stores and ecommerce channels, rose 2% year over year in the retailer’s third quarter ended Aug. 30. Weakness in the U.S. and Europe weighed on results, although stronger wholesale sales helped lift overall revenue. In Q3, total company revenue increased 4% to $1.61 billion, up from $1.54 billion a year earlier.

“We saw strong growth in our international and wholesale businesses, and continued momentum across our lifestyle categories,” said Michelle Gass, president and CEO of Levi Strauss & Co., in the company’s earnings release. “While our direct-to-consumer business fell short of our internal expectations, we moved quickly to address the shortfall and are encouraged by the strength we are seeing heading into the holiday season, including in the U.S.”

Levi Strauss is No. 148 in the Top 2000 Database. The market research tool ranks North America’s largest online retailers by their annual ecommerce sales and more.

After another quarter of double-digit ecommerce growth, Levi Strauss is stepping up investments in its online shopping experience, including the launch of an AI shopping assistant in the U.S.

The tool provides styling advice and helps shoppers “discover new styles and build complete outfits,” Gass told analysts on the company’s Q3 earnings call Wednesday (Oct. 7).

Early results are encouraging. Shoppers who use the assistant add products to their bags at roughly three times the average rate, according to Gass.


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