Consumer-focused private equity firm L Catterton has made a strategic investment in Glance, an artificial intelligence shopping agent run out of a subsidiary owned by tech company InMobi. Glance is currently accessible on more than 60 million devices in the U.S. Through an app and hardware partnerships with Samsung, Android TV and DirecTV.

Scott Dahnke, global chief executive officer of L Catterton, noted that the private equity firm has backed shifts in consumer behavior for nearly four decades. “Agentic commerce is fundamentally changing how consumers discover and shop for products, creating significant opportunities for brands that can make the journey more personal, intuitive and engaging,” Dahnke said. “Glance is uniquely positioned to capitalize on this evolution, combining a differentiated consumer proposition with broad distribution across the screens where people spend their time.”

Operating like a personal shopper, Glance remembers user preferences, scours the web for deals, offers virtual try-ons, and secures approval before completing purchases. “We have 10 million monthly active users in the U.S.,” said Naveen Tewari, founder and CEO of Glance and InMobi, noting that users average 120 shopping prompts a month and nearly 15 percent make a monthly purchase.

Users on the service enter roughly 120 shopping prompts every month, with approximately 15 per cent completing a transaction within thirty days. Glance collects an affiliate cut from final sale totals. For an added fee, the company trains its underlying algorithms on individual brands to make sure those labels surface accurately during consumer queries.

Naveen Tewari, founder and chief executive of Glance and InMobi, said: “The model does not have a limitation like you and I to remember only a hundred brands.

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