Kudosity has partnered with Sublime X to bring SMS into HubSpot workflows. The agreement links Kudosity's messaging service with Sublime X's HubSpot consulting work for business customers.
It is designed to let companies send bulk and personalised text messages from within HubSpot and log them against customer contact records. That allows marketing, sales and service teams to add SMS to existing automated processes instead of using a separate platform.
Kudosity, an Australian messaging technology provider operating across the Asia-Pacific region, said the partnership aligns with its approach of placing messaging inside the software systems businesses already use. Sydney-based consultancy Sublime X, which focuses on HubSpot implementation, CRM integration and marketing automation, will manage the configuration and workflow design needed to connect the service to customer processes.
The integration supports SMS messages triggered by customer actions and lifecycle events, including form submissions and changes in deal stages. Messages can be personalised using contact data already held in HubSpot, and each interaction is written back to the customer record so teams can view SMS alongside emails, calls and other activity.
The structure is aimed at businesses that want to use existing CRM data and automation tools without introducing a separate SMS interface for staff. Together, the companies said, the offer combines messaging infrastructure with implementation and enablement support.
Alex Macpherson, Chief Executive Officer, Kudosity, said, "Messaging works best when it's part of the way a business already operates. Our partnership with Sublime X brings Kudosity's messaging infrastructure into HubSpot, helping teams act on customer information and send relevant messages within their existing workflows.
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