South Korean derma skincare brand MDP+ announced its entry into Nordstrom in November 2026, marking its debut in the US department store channel across seven locations, Nordstrom.com, and nationwide Nordstrom Rack doors.

The physical department store rollout will phase across locations in Seattle, Oak Brook, Mission Viejo, Arcadia, Frisco, Coral Gables, and Honolulu. It transitions an American footprint previously focused on cross-border e-commerce and social platforms into major department store counters.

MDP+, the US brand of Seoul-based MEDIPEEL, built initial domestic traction on Amazon, Olive Young Global, and TikTok Shop, where its flagship Peptide 9 Bio Sun Stick Pro moved over 450,000 units.

MDP+ operates as the export vehicle for MEDIPEEL, a Seoul-based beauty manufacturer with fifteen years in Korean esthetic dermatology. The US brand gained traction through e-commerce channels including Amazon, Olive Young Global and TikTok Shop, where its Peptide 9 Bio Sun Stick Pro moved over 450,000 units.

Nordstrom’s online portal and its off-price chain Nordstrom Rack will carry an expanded assortment of eight products. The physical rollout covers high-traffic regional malls including Oakbrook Center in Illinois and Ala Moana Center in Hawaii, putting targeted anti-aging and sun protection lines directly in front of domestic department store shoppers.

Securing shelf space in full-line department stores gives Asian indie beauty labels credibility, yet splitting an initial launch between seven mainline Nordstrom stores and the nationwide off-price Rack network carries operational friction. Department store floor space demands high sales velocity per square foot, backed by marketing spend and customer education that viral digital brands often struggle to replicate offline.

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