Radek Klouda, Chief Commercial Officer US, and Blane Bremer, Partnerships & Business Development, of Base, with the Walmart Marketplace team at Let's Grow 2026. Photo: Stephen Ironside / Iron Lotus Creative for Walmart Marketplace.

On the first night of Let's Grow 2026, Walmart Marketplace's annual seller summit, Walmart presented its Marketplace Innovation Award to Base, a multichannel ecommerce platform used by more than 35,000 brands in over 180 countries. The award recognized years of work on a problem nearly every Walmart seller runs into: how to keep growing on the channel without hiring a much bigger team to keep up with it.

Over three days at Let's Grow, the Base team talked with more than 500 brands and partners. Nearly all of them asked a version of the same question: how do we keep growing on Walmart without adding headcount or putting the rest of the business at risk? It came from small brands and large enterprise teams alike.

Walmart's marketplace has grown past 200,000 sellers, and it holds every one of them to high standards for listing accuracy, on-time shipping, and tracking, measured daily. Those standards are a big part of why shoppers trust Walmart. They also mean that every new order, SKU, and fulfillment method adds work, and sellers who fall behind feel it in their performance metrics.

Over the past few years, Walmart has added a steady stream of programs and fulfillment options for its sellers, including Walmart Fulfillment Services, Multichannel Solutions, and Customer Favorites. Each one opens up real growth, and each one also means another system to set up and another integration to build.

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