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Katseye’s Megan Skiendiel, JT and More Help Ugg Celebrate the Holidays

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Katseye’s Megan Skiendiel, JT and More Help Ugg Celebrate the Holidays

Ugg is getting ready for the holidays with a little help from its friends.

On Monday, the Deckers Brands-owned footwear label unveiled its “Gift the Feeling” campaign starring Katseye’s Megan Skiendiel, singer-songwriter Lunay, and rappers Yeat and JT.

The new spot captures the viral social trend of disguising presents in unanticipated ways through a series of unexpected gift exchanges where the items are wrapped to look like something entirely different. Each gift reveals an Ugg surprise underneath, “capturing genuine moments of anticipation, delight, and laughter,” the brand stated.

Looking closer amidst an upbeat holiday party, Lunay receives a banana-shaped package filled with Ugg socks, while Skiendiel, lounging in the Après City Tall boot, opens a cat-shaped box to reveal the Elea Fluffed slip-on.

Nearby, Yeat tries to catch a moment of rest in the Classic Mini Outpost as the party continues around him. Guests jump on the bed in the Classic Ultra Tall boot, dance across the tables in the Classic Tread Fluffed boot, and mingle throughout the house in the Tasman. Yeat eventually unwraps a truck-shaped box to reveal a matching pair, while JT’s Classic Mini becomes an instant object of desire amongst the group.

This new campaign marks the next chapter of the brand’s “Born to Feel” platform, which launched in September. The first spot to debut under the new platform included three duos “recognized for their self-expression, authenticity and confidence,” Ugg said. The duos included Emily Ratajkowski and Adwoa Aboah, PinkPantheress and Rowan Blanchard, and Julez Smith and Tyson Beckford.


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