Two British icons, Hunter and Kate Moss, have reunited for a global campaign launching Friday in celebration of the footwear brand’s 170th anniversary.
Hunter was founded in 1856 and has spent almost two centuries creating outdoor products, with the Original Tall Wellington Boot living at the heart of its legacy. The functional boot has become a signature symbol of the brand, and it’s a style Moss has a special connection to.
Moss’ relationship with Hunter spans more than two decades, when she incorporated the Original Tall Wellington Boot into her off-duty style. She famously wore black Wellington boots to Glastonbury Festival in June 2005, helping to turn the boots into a hallmark of festival fashion.
“I’ve been a loyal fan of Hunter for years, ever since the festival where I wore them with way too short shorts and a waistcoat,” Moss said in a statement. “I was just about to leave the house and heard it was already knee high in mud in the fields. I went to my trusted Hunter wellies in my closet. They were black and were tighter to the leg and they were waterproof. Bingo!”
For the new campaign, Moss wears reimagined versions of the iconic Wellington boot.
The global fall 2026 “Iconic by Nature” campaign honors the past while looking ahead to the future; it captures the individuality, instinct and effortless attitude that have linked Hunter and Moss for a long time. With a focus on the landscape and countryside culture that have influenced Hunter from the start, the imagery brings together the brand’s utilitarian heritage with Moss’ unique style, fusing past and present through a modern lens.
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