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Johnnie Walker launches first India-inspired Blue Label festive blend in its 200-year history

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Johnnie Walker launches first India-inspired Blue Label festive blend in its 200-year history

Johnnie Walker launches first India-inspired Blue Label festive blend in its 200-year history

The Johnnie Walker Blue Label Festive Blend, crafted by the brand's Master Blender Dr Emma Walker, draws on the country's rich culinary heritage and flavour traditions, the company said in a statement.

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New Delhi: In a first in its nearly 200-year history, Johnnie Walker , the world's best-selling Scotch whisky brand owned by Diageo Plc, has launched an India-inspired limited-edition Blue Label festive blend .

The Johnnie Walker Blue Label Festive Blend, crafted by the brand's Master Blender Dr Emma Walker , draws on the country's rich culinary heritage and flavour traditions, the company said in a statement.

This is a "first in the brand's nearly 200-year history; the blend celebrates India's rich culinary heritage through the art of exceptional Scotch whisky craftsmanship, which will be available across key markets like India, UK, US and Global Duty Free channels, to name a few", the company said.

According to the company, the blend has been created using rare whiskies sourced from its extensive inventory of over 10 million casks.

"Only one in every 10,000 casks is considered to possess the remarkable depth of flavour required for Johnnie Walker Blue Label, and even fewer were chosen in the making of this blend," it said.

Dr Emma Walker said the blend draws inspiration from the ability of Indian chefs to balance bold spices and diverse flavours.


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