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Jason Aldean Creates 10Stone Collection With TrueTimber Brand

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Jason Aldean Creates 10Stone Collection With TrueTimber Brand

Jason Aldean is flexing his fashion muscle through a new collaboration with the TrueTimber brand.

The country music star partnered with the Inman, S.C.-based camo/hunting brand on 10Stone, a lifestyle brand being sold at Walmart. The collection blends Aldean’s personal style and is grounded “in grit, family, faith and a deep respect for the outdoors.” It features T-shirts, hoodies, pearl-snap shirts, button-downs, jeans and caps.

“I love that 10Stone is a brand built for real life, and the collection reflects that. It’s resilient, versatile and hardworking — just like its customers across the country,” Aldean said.

The singer, who has more than 60 platinum certifications in his career and recently charted his 32nd number-one single, added: “10Stone is really an extension of the way I’ve lived my life and built my career. It’s inspired by the people I grew up around: hardworking folks who value quality and aren’t afraid to put in the work.”

He said his goal was “to create something that felt authentic to who I am and the audience that’s supported me for years. The tag line is ‘Premium Quality. American Grit.,’ and that’s really the foundation of everything we’re doing, and the foundation of a lot of our fans.”

Aldean added that he needs apparel that would work both on stage and at home. “I do put thought into what I wear on stage.



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