Jai Hind College has launched an undergraduate marketing science lab in Mumbai focused on empirical marketing research using consumer data.

The new facility, called the Jai Hind College Marketing Lab, was inaugurated in the presence of Dr. Saumik Paul, Senior Lecturer at the University of Manchester, along with the college's Principal, faculty, board members including Deep Lalvani, and the first group of students selected for the programme.

The lab was created to address what the college sees as a gap in how marketing is taught in India, where the subject is widely studied but often approached through theory and intuition rather than evidence-based analysis.

Students selected for the lab will spend the academic year studying established marketing laws, including the Law of Double Jeopardy and the Duplication of Purchase Law, and examining how those principles operate in Indian consumer categories using real consumer data.

The research process is intended to mirror academic practice, and the lab will seek to publish its findings in a peer-reviewed marketing journal.

The initiative was conceived with support from Dr. Rajesh Thadani, President of Jai Hind College's Governing Board, whose backing helped move the programme forward institutionally.

The lab is led by Yash Chandiramani, an alumnus of the college who is now Visiting Faculty in Advertising and Marketing at Jai Hind College. He is also Founder of Admatazz, a Mumbai-based creative agency.

It will also be guided by an academic research guide and a Visiting Statistics Professor with experience in quantitative methods and data science.

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