CONNECT WITH US
eCommerce

eCommerce

Intake Breathing nabs $62M investment, joining the emerging nasal wellness trend

Modern Retail logo

Published on

Add as a preferred source on Google
Intake Breathing nabs $62M investment, joining the emerging nasal wellness trend

Nasal breathing is attracting a major investment as one company looks to take the category mainstream. This week, DTC brand Intake Breathing announced a $62 million investment from Camino Partners, a firm founded by Kind Snacks founder Daniel Lubetzky. The investment will help fuel its expansion into retail and grow the company’s internal operations. As it prepares to enter mass retail, the DTC brand aims to breathe life into the stagnant nose strip category by reinventing it for a broader consumer base interested in health and longevity. 

The growing interest in products like Intake Breathing also shows that consumer wellness is expanding far beyond supplements or skin care, and bleeding into daily habits like breathing. Brands like Hostage Tape and ZzzTape have also popped up in the last few years to cater to the mouth-taping craze. As consumer brands continue to reposition functional products as lifestyle essentials, optimizing airflow and restful sleep are becoming the forefront of the wellness industry. 

Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.