In every aspect of Oner Active’s new flagship store, opening in Manhattan this week, brand founder Krissy Cela wanted to set Oner apart from other activewear brands.
For one, the custom scent she created for the store has notes of tequila in it.
“We refuse to be a brand that’s based on green juice and matcha,” she said. “I want more tequila than wheatgrass. Scents have associations, like cinnamon and Christmas. So when you come into the store and you smell tequila, you’re not going to be thinking about anything but a good time.”
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