Gurugram-based fashion tech startup Slayd raised $156,400 in a pre-seed funding round with venture investor AJVC to expand its team and private-label apparel business. The capital deployment backs a platform that aggregates and catalogues inventory from more than 300 apparel brands and marketplaces into algorithmic discovery feeds for young shoppers across India.

The company reports a user base of more than 200,000 shoppers who browse themed collections generated through automated multi-site indexing. Capital from the round will fund recruitment across engineering and product teams while providing inventory financing for its proprietary clothing line, Slayd Originals.

Founded in 2025, the platform relies on proprietary software to track consumer interest across digital retail channels, sorting individual garments into curated feeds that allow cross-platform purchasing. By pulling listings from hundreds of merchants into a single browsing interface, the startup acts as an intelligence and discovery layer above fragmented apparel marketplaces.

Consumer behaviour among India’s Gen Z demographic increasingly fragments across fast-fashion direct-to-consumer portals, vertical marketplaces, and social commerce apps. Consolidating thousands of stock keeping units by style archetype and visual theme addresses product discovery friction, though converting browsing volume into sustained direct commerce remains challenging.

Proceeds will accelerate Slayd Originals, the startup’s in-house apparel brand created to capture higher product margins from the demand patterns revealed on its discovery app. AJVC, whose portfolio includes Midcase, Bubble Me, and Trufides, provided the funding to support both the technical infrastructure and the brand launch.

Running an in-house label alongside a third-party discovery engine shifts a technology business into inventory exposure, logistics operations, and supply chain management.

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