Two locations will feature outdoor markets, while all stores will host holiday events this month. The furniture retailer also expanded its assortment.
With the bustling holiday season around the corner, Ikea is aiming to draw shoppers into its physical stores with both discounts and interactive in-store experiences.
During its free Lingonberry Lane Winter Holidays event, shoppers can decorate holiday cookies, create custom picture frames, receive limited-edition holiday bag charms and attend holiday hosting workshops. At its outdoor holiday market events in Illinois and New York, attendees can embroider blankets, sample Swedish food and drinks, and shop local vendors.
“The Lingonberry Lane Winter Holidays Event and our flagship markets in New York and Chicago create new and exciting opportunities for families to spend time together this holiday season,” Paul Anderson, home furnishing and retail design leader at Ikea U.S., said in a statement.
In addition to its store festivities, the company spruced up its holiday offerings by adding new items, such as ceramic Christmas trees, chandeliers, tins, ornaments and aprons, to its Vinterfint collection. The additions come in two styles: Scandinavian folklore and happy carnival.
Meanwhile, another major retailer is readying its holiday offerings in New York. Last month, Macy’s unveiled a revamped Santaland experience at its iconic Herald Square flagship, alongside new vendors for its Macy’s Holiday Square market and a Blue Hippopotamus theme for its holiday windows, along with deals. On Halloween, the company unveiled the 50,000-square-foot Holiday Square experience on the lower level of its New York store, with 35 gift and food vendors, including local companies like Pearl River Mart, Levain and Eataly.
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