IDeaS has reconvened its Resorts Revenue Council, a group that brings together resort commercial leaders and industry specialists.

The council will focus on revenue management issues facing resorts as operators expand their commercial strategies beyond room sales.

Resort businesses are managing a broader mix of revenue sources, including different accommodation formats, package offers and ancillary spending. That is putting more pressure on commercial teams to assess demand, pricing and profitability across more of the guest journey.

IDeaS set up the council as a dedicated forum for resort-focused commercial discussions. Participating organisations are expected to share views on market trends and operating challenges, while helping the company identify areas for product development.

The move reflects a wider shift in resort revenue management away from a narrow focus on room rates. Operators are putting more emphasis on package performance, per-person pricing, group business, length-of-stay patterns and the contribution of non-room revenue.

IDeaS says it has updated its resort-related software and services since the council first met. The changes were designed to help customers manage complex inventory types, all-inclusive and package pricing structures, longer booking windows, negotiated group demand and profitability measures that go beyond room revenue.

It also highlighted resort-specific market pricing and the trade-offs between occupancy, rate and profit as areas that require closer attention from commercial teams.

Sanjay Nagalia, Co-Founder, Chief Technology Officer and Chief Operating Officer at IDeaS, described resorts as a demanding part of the hospitality market.

"Resorts are often at the forefront of some of the industry's most complex commercial decisions," Nagalia said.

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