The company, which is celebrating 80 years in business, has created some of beauty's most recognizable heroes — and plans to inaugurate many more.

It’s no small feat the sheer volume of household-name products the Estée Lauder Cos.’ has created in the beauty industry, many of them discernable by name alone — no brand identifier needed.

It’s also no coincidence. Creating breakthrough and differentiated products has always been at the heart of the business, and as the company reasserts its position in one of the most competitive markets in history, that’s true more so now than ever.

“When you think about innovation, it starts and ends with the consumer in mind,” said René Lammers, executive vice president and chief research and innovation officer at the Estée Lauder Cos. “It’s an easy statement, but you would be surprised how easy it is to lose track of the consumer.”

Indeed, keeping close to the customer has been a core company principle since Estée Lauder herself began cooking up products in her Manhattan kitchen in the 1940s, beginning with the first iteration of the namesake brand’s still-iconic Youth Dew Bath Oil.

Times have changed, of course — today, Lauder has research and manufacturing facilities in the U.S., Europe and Asia — and the vigor the company takes to keeping its research, innovation and execution engines alive and well has only increased.

“To me, the legacy of innovation at Estée Lauder is the incredible respect for quality at the highest level,” said Roberto Canevari, executive vice president and chief value chain officer at the Estée Lauder Cos.

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