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How Amazon Fall Prime Day went for sellers

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How Amazon Fall Prime Day went for sellers

Once again, Amazon’s fall Prime Big Deals Days event kicked off the holiday shopping season early.

The fall sale, held from October 6 to 7, helped drive major online sales growth across categories like electronics, apparel, beauty and even household essentials. As price-conscious consumers continue to seek out discounts and bundled deals, Amazon sellers and rival retailers have adapted their promotional strategies to capture early holiday demand.

According to Adobe Analytics tracking, U.S. retailers drove $9.86 billion in online sales from October 6 to 7, representing 8.5% growth year over year. That’s up from 7.3% growth between 2024 and 2025. Adobe’s report pointed to this pattern as having “changed the shape of the holiday shopping season, pushing U.S. retailers to manage promotions and inventory effectively to capture an additional pre-season spike in shopping interest.” 

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