“A multi-designer store can introduce you to a product. A flagship has the ability to introduce you to the thinking, the culture and the complete world behind it,” says Amit Aggarwal, a renowned fashion designer. For Aggarwal, the flagship offers something neither online nor multi-designer retail can. His store brings couture, occasionwear, menswear, accessories and pret line AM.IT together for the first time.

Walk into Amit Aggarwal ’s new flagship store in Mumbai’s Kala Ghoda and it’s not the clothes you notice first. The 6,000 sq ft, two-level store sits inside a windowless heritage structure with exposed girders, split levels and irregular geometry. Inside, concrete, sculptural forms and shadows lead to a 13-foot suspended pod. For the designer, the idea was for the space to communicate “the world of Amit Aggarwal before you encountered the clothes.” The store, which opened October 1, is part of a larger physical retail moment in Indian designer fashion . Aneeth Arora’s Péro opened its first retail store in India after 17 The store, which opened October 1, is part of a larger physical retail moment in Indian designer fashion. Aneeth Arora’s Péro opened its first retail store in India after 17. Advt

For Aggarwal, the flagship offers something neither online nor multi-designer retail can. IT together for the first time. “A multi-designer store can introduce you to a product. A flagship has the ability to introduce you to the thinking, the culture and the complete world behind it,” he says. Designers are making sure these worlds are memorable.

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