Home Credit Philippines launched installment plans for Apple’s iPhone 18 Pro and Pro Max on October 2. Daily payments start from 137 pesos.

The financing scheme covers terms up to 24 months with zero down payment and zero interest rates for eligible buyers. It applies across authorized retail partner networks.

Pre-orders opened at 12:01 a.m. On October 2 through authorized Apple resellers and physical partner storefronts. General retail availability starts nationwide on October 16.

Buyers can access the program directly in stores or secure loan pre-approvals through the lender’s mobile application on Google Play, App Store, and Huawei App Gallery. The campaign operates under Philippine trade permit FTEB-242751.

“A new iPhone launch is always one of the most anticipated moments for Filipino consumers. For many, however, upgrading also comes with the important consideration of how the purchase fits into their monthly budget,” said Puneet Suneja, Chief Sales Officer of Home Credit Philippines.

Point-of-sale financing drives sales volume for premium smartphone distribution across Southeast Asian retail corridors. High retail ticket prices push middle-income shoppers toward micro-loans rather than cash purchases or traditional credit card lines.

For independent electronics retailers, integrating instant non-bank credit lines protects footfall against carrier-contract bundles. Retailers avoid carrying customer credit risk on their own balance sheets. This captures store conversions during competitive product launch windows.

Extended 24-month zero-interest terms require strict portfolio underwriting to keep non-performing loan ratios stable across long repayment cycles. Financing uncollateralized hardware exposes non-bank lenders to depreciation risk if borrowers default early.

Home Credit manages this exposure through credit scoring algorithms embedded in its mobile loan application.

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