Google and Glance have launched an AI-powered shopping experience on Android TV, available on supported devices in the United States, India and Japan.

The partnership brings shopping and discovery features to Android TV's ambient screen, which appears when televisions are not in active use. Users can switch from the default Google Backdrop to a Glance experience that presents curated lifestyle content and shopping options.

The service lets viewers browse content across categories including fashion, travel, food and wellness. It also allows them to shop for items featured on screen through retail partners connected to the platform.

Glance said the rollout creates a single commerce layer across mobile and television, linking browsing and purchasing across devices. It added that the system uses retailer integrations to present product recommendations through what it describes as an intelligent shopping agent.

The move focuses on a part of the television experience typically used for static artwork, photos or limited information. Glance and Google are instead using that screen space to show interactive content designed for product discovery when the TV is idle.

Users must opt in before Glance replaces the standard ambient display, making the feature a choice rather than a default setting on Android TV.

Glance also said the platform includes visual discovery tools such as contextual lifestyle simulations and try-on visualisations. These features are intended to help users explore products in a more visual format before deciding whether to buy.

For Glance, the deal extends distribution of its shopping platform beyond mobile and into more households through connected television devices.

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