Depop is doubling down on its campus presence this year — or should we say tripling down?
Since 2024, Depop has tripled the number of college campuses where it has a presence through its Campus Manager program to over 300. This fall, the company has already received 7,000 applicants for its 600 openings for student ambassadors, which Depop calls Campus Managers. To support the program’s expansion, Depop is planning over 2,000 campus events over the next 12 weeks.
These ambassadors are playing a big role in Depop’s marketing push for younger consumers. Campus Managers host listing parties and seller coaching sessions, and they feed valuable data back to Depop about how students are engaging with the platform. The in-person events are particularly valuable, according to Depop’s global integrated marketing lead, Oskar Platts-Palmer.
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