CONNECT WITH US
eCommerce

eCommerce

Gentle Monster Showcases Its Experiential Prowess With New York Immersive Exhibition

WWD logo

Published on

Add as a preferred source on Google
Gentle Monster Showcases Its Experiential Prowess With New York Immersive Exhibition

The South Korean eyewear brand's "Intelligent Eyewear" experience at Wall Street opens to the public from Friday to Nov. 23.

As the buzzy South Korean luxury eyewear brand continues to expand its global presence, its latest development is the opening of an immersive experience in New York at 23 Wall Street.

Open to the public from Friday to Nov. 23, the exhibition focuses on bringing its latest collection of AI-powered smart eyewear in partnership with Google, “Intelligent Eyewear,” to life.

The space was designed to showcase the AI capabilities of the collaboration with real-time translation across a variety of rooms: “Chamber of Contemplation,” “Symposium,” “The Village,” “The Mystery Ship,” “Silence Music,” “The Pantry,” “The Gym,” “TV Zone” and “Blue Bear.” Via a series of surreal settings, it offers visitors a different way to experience its eyewear through everyday activities: communication with others, accessing information and interacting with surroundings. The concept was created in collaboration with French-based artist Jean Jacques Balzac.

With a philosophy-meets-technology ethos, the collection offers new ways to discover, question and experience the world around them.

Instead of offering a traditional product demo, the event was designed for consumers to experience firsthand the collection’s possibilities and interact with their surroundings. Each room explores the different capabilities of the eyewear — real-time translation; navigation; calls and texts; app access; contextual and everyday task assistance, and visual understanding to deliver a hands-free experience with a mobile app integration and voice interaction — and showcases the tech in an interactive setting.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.