Most recently she had been at Balmain as president, Americas and global wholesale.
In an effort to strengthen its direct-to-consumer activities, G-III Apparel Group has appointed Emily George president of direct-to-consumer, North America, effective Monday.
In this role George will lead G-III’s direct-to-consumer retail and digital strategy and growth across North America, with a focus on Marc Jacobs.
George brings significant experience in brand building, luxury retail and commercial operations, with a strong focus on clienteling and the customer experience. Most recently she was president Americas and global wholesale at Balmain, where she led the brand’s business across the region, expanding its retail presence and developing experiences designed to deepen relationships with clients. She had been with Balmain since January 2022.
The appointment marks a return to Marc Jacobs for George, who earlier spent nearly two decades with the brand, serving in several leadership roles across sales, retail and commercial operations, ultimately rising to senior vice president, commercial, Americas and global sales operations.
In her new position George will report to Morris Goldfarb, chairman and chief executive officer of G-III, and Eric Marechalle, CEO of Marc Jacobs.
“Emily is an exceptional leader with a proven ability to grow businesses and connect brands with consumers,” Goldfarb said. “As we continue to invest in our owned brands and expand our direct-to-consumer capabilities, bringing talented leaders like Emily into the organization is an important part of our strategy.
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