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FMCG majors in race for big bite of snacks brand Farmley

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FMCG majors in race for big bite of snacks brand Farmley

Multiple FMCG companies are expressing interest in acquiring stakes in the healthy snacking brand Farmley. A group of early investors with a 31% stake is looking to sell their shares. Founders Akash Sharma and Abhishek Agarwal currently hold a 32% stake in the company. Farmley successfully pivoted from a B2B business to a consumer-facing D2C brand in 2021.

A clutch of leading FMCG majors, including Emami , ITC , Britannia and Orkla India , are keen on a significant stake in healthy snacking brand Farmley, multiple people aware of the development told ET. This deal may value Farmley at ₹2,000 crore, they said. A group of early investors holding a combined 31% stake in Farmley have put their shares on the block. However, it remains unclear whether the founders will also look to sell their holdings, which could turn the transaction into a majority stake sale. Founders Akash Sharma and Abhishek Agarwal together hold a 32% stake in the company. "Farmley is exploring a dual-track sale process, with options ranging from a minority stake divestment to a majority stake sale," said a source close to an FMCG company seemingly interested in Farmley. Advt

KPMG is advising the initial investors, while preliminary bids are due October end. At present, about 31% stake in Farmley is held by a bunch of investors, Tracxn data showed. They include Omnivore Partners, DSG Consumer Partners, Alkemi Growth Capital, Insitor Partners, Indigram Labs and Trifecta Capital. Another investor L Catterton, part-owned by LVMH and Groupe Arnault, owns a 21% stake.


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