Fctry Lab, the Los Angeles-based footwear company co-founded by Yeezy-Adidas alum Omar Bailey four years ago, is launching a new standalone brand aimed at capturing Gen Z’s love of personalization.

Called Allskns, Bailey noted that the brand is aiming to become the world’s leading alternative youth sports brand that allows consumers to “unleash their own self-expression.” Its first product, the Allday Slide, is a rest and recovery slide with interchangeable Skns that give consumers four looks in one pair.

So how does the shoe’s personalization come to life? The fully modular footwear system uses a patented design that lets a removable Skn insert easily into the top frame while footbed Skn does the same.

Each Skn is reversible and symmetrical, so it works on either foot. An EVA foam base with an interchangeable EVA insole provides double-layer cushioning, plus built-in vents add airflow. The debut slide model launches in four base colors including “Black,” “White,” “Charcoal” and “Khaki,” and each pair includes one set of Skns.

“I’ve spent my career building shoes for the biggest names in sports and entertainment. With Allskns, we’re building the first BIPOC-led sports shoe brand, made by people who came up the same way these kids are coming up,” Bailey said. “The athletes training before school and recovering on the ride home deserve footwear engineered for how they recover, and a brand that lets them be what they want to be.”

Bailey brings more than two decades of footwear development experience to the brand.

Source link