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Farm Rio Taps Veritree to GPS Track Its 1 Million Tree Pledge

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Farm Rio Taps Veritree to GPS Track Its 1 Million Tree Pledge

B Corp fashion brand Farm Rio will plant more than one million trees over the next three years to help recover the degraded landscapes in Maranhão, the northern region of Brazil. The commitment will be tracked and verified by nature restoration tech platform Veritree.

In a statement, Veritree called this the next step in the women’s wear brand’s sustainability journey. Veritree said it will monitor the planted trees using field data, GPS coordinates, species information, and ongoing ecosystem monitoring, which will give Farm Rio a measurable and transparent metric for its commitment to reforestation.

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“Nature is at the heart of everything we do, which is why it is one of our strategic pillars,” said Andrezza Cruz, Farm Rio’s head of sustainability.

“Planting trees has never been about reaching a number—it’s about giving back to the country that inspires us every day. As we continue to grow this commitment, we wanted a partner who could help us better understand and demonstrate the impact we’re creating,” she said.

“Working with Veritree allows us to pair our long-term vision with verified data, giving our customers greater confidence and transparency in the restoration journey we’re supporting,” she added.

With over 135 stores in Brazil , Farm Rio has become one of country’s most beloved fashion and lifestyle brands since it was founded in 1997. It’s also the flagship brand of Azzas 2154, Latin America’s largest fashion retail group.


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