CONNECT WITH US
eCommerce

eCommerce

Exclusive: Swish Pilots Swish Go To Take On Swiggy, Zomato

Inc42 - Consumer Services logo

Published on

Add as a preferred source on Google
Exclusive: Swish Pilots Swish Go To Take On Swiggy, Zomato

Quick food delivery startup Swish seems to be expanding its food delivery offerings with the launch of a new feature on its app, Swish Go. 

Under this, Swish is piloting food delivery for orders sourced from external third-party restaurants and cloud kitchens. This is a model similar to conventional food delivery businesses like Zomato and Swiggy.

The new service is being piloted in select pincodes in Bengaluru and is being advertised as an offering with no packaging and platform fees. Swish has onboarded QSR brands like Nothing Before Coffee, Mealy, Taaka Chinese, among others, for Go.

Its positioning appears to put it in direct competition with Swiggy’s Toing and mobility startup Rapido’s Ownly, both of which are also betting on making online food delivery more affordable.

This is a divergence for the two-year old startup from its full-stack model where customers ordered only from kitchens owned and operated by the startup. 

Swish Go also does not promise the 15-minute fulfilment offered by the core Swish app, with orders on the new service expected to take longer. 

Inc42 has reached out to Swish with questions around Swish Go. The story will be updated with their responses. 

Swish was founded in 2024 by Aniket Shah, Ujjwal Sukheja, and Saran S. It currently operates in nearly 50 pin codes across Bengaluru, Gurugram, Noida, Delhi, and Ghaziabad. 

The startup has raised $78 Mn in external funding to date from the likes of Hara Global, Bain Capital Ventures, Accel, Alteria Capital and Stride Ventures. Most recently, it raised $24 Mn in a funding round led by Bertelsmann India Investments .


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.