The eight-month project brings together two Paris-based indie houses for a collection built on a shared interest in avant-garde silhouettes while appealing to new audiences.

SEOULFUL COLLAB: South Korean fashion house Songzio and Paris-based label Egonlab have joined forces on a new collection that brings together their respective approaches to avant-garde design, which launches online Monday.

Titled “The Art of Dark Poetry,” the collaboration draws on historical French military uniforms and reinterprets their structured silhouettes through the two brands’ shared interest in sculptural forms, romanticism and unconventional design.

The collection was developed over about eight months of the teams working together, after finding common ground in the Paris design scene.

“As independent designers based in Paris, we connected on a very genuine level and were able to develop this collaboration with a very profound sense of connection and mutual understanding,” said Songzio creative director and chief executive officer Jay Song.

“I felt this was a particularly meaningful moment for us to collaborate because both houses have developed strong, independent creative languages. Rather than compromising those identities, we wanted to challenge one another and create something that neither house could have achieved independently,” he added.

To that end, Songizo contributed its focus on construction and architectural shapes, while Egonlab brought a touch of Parisian romanticism and subversion.

The result is a collection that features exaggerated shoulders, defined waists, elongated officer coats and expanded cavalry jackets. Traditional military details, including frogging, soutache, braids and decorative cords, are used as decorative elements in unusual ways — such as appearing on pant legs instead of jackets — rather than references to military rank.

Source link