The brand’s whimsical holiday 2026 images mix photography by Glen Luchford with hand-drawn illustrations created by artists led by legendary cinematic animator John Pomeroy.

WINTER TALES: Prada’s antidote to AI slop comes with a cast of young actors, an established photographer — and a dash of fantasy.

Known for its longstanding ties with the cinema, the brand explored the world of animation for its “Drawing Prada” holiday 2026 campaign, which is to be released on Tuesday.

The images mix photography by Glen Luchford with the hand-drawn illustrations created by artists led by John Pomeroy, a legendary cinematic animator whose eye has helped define some of the key productions of the past 50 years as he was involved in productions spanning from “Winnie the Pooh and Tigger Too” to “Pocahontas” and “Fantasia 2000,” to cite a few.

In the campaign, an international cast of young actors is seen immersed in animated winter wonderlands and interacting with the fantasy creatures originated from Pomeroy’s pencil for the occasion. The acting talents include “Stanger Things” costars Maya Hawke and Sadie Sink; Chinese singer and actor Chen Haoyu — also known as Amy Chen — as well as Kelvin Harrison Jr. and Luther Ford.

Flanking the still images, filmic shorts amplify the whimsical spirit of the campaign, blending real-life action with illustrated animation in spotlighting the brand’s accessories offering for the season. For example, a cynical fox character follows Hawke in the snow; little mice steal Sink’s Prada shoes; a snow lynx goes after Haoyu’s Prada bag while rabbits and bats play with Ford’s leather accessories.

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