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EXCLUSIVE: Off-White Gets Into 3D-printed Footwear With Arrows Teaser Slide Launch

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EXCLUSIVE: Off-White Gets Into 3D-printed Footwear With Arrows Teaser Slide Launch

The new silhouette was created in partnership with German footwear manufacturer Zellerfeld.

Off-White is getting in on the 3D-printed footwear market with its latest shoe.

On Wednesday, the Bluestar Alliance-owned fashion brand introduced its first 3D-printed, custom-fit slide. Called the Arrows Teaser, the new silhouette was created in partnership with German footwear manufacturer Zellerfeld.

Characterized by the brand’s trademark oversized arrows and racing flag motifs, the new slide also features a “sculptural base defined by statement-making curvaceous lines,” Off-White said. The debut launch will see the new Arrows Teaser in five colorways — “Stone,” “Lilac,” “Yellow,” “Oat” and “Black.”

For the launch, Off-White noted that it invited experimental design studio 700×100 to rethink the surface of the box. The first 100 pieces feature a double-sided artwork that plays with perception, revealing itself as the packaging unfolds.

The Off-White Arrows Teaser slide, which retails for $159, is now available on Zellerfeld.com.

The news comes just one day after Zellerfeld and Nike announced a new customization program for their sold-out Air Max 1000 model. On Tuesday, the Swoosh said that it has added the style, which is created with help from Zellerfeld, to the Nike By You customization platform. The new service will over consumers a choice between two upper colorways — “Black” and “Stone” — and seven Air unit colors to create 14 possible combinations of the 3D-printed slip-on.

” This is set to help consumers find popular styles and categories easier on the new website, the German footwear maker said at the time.


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