The Milan-based grooming brand’s CEO Fabio Cantù mapped out the next phase of distribution and product expansion.
The Milan-based grooming brand that is part of D Capital’s beauty portfolio along with the likes of Isamaya Beauty and Officina Profumo Farmaceutica di Santa Maria Novella, is launching Stateside on Monday via an exclusive deal with Violet Grey.
In an interview with WWD, chief executive officer Fabio Cantù explained how the official foray into the American market comes as “we had key learnings through our own digital business and saw that, beside being our number-one market online, our local customers are loyal and recurring shoppers, so we’re really nurturing a community there.”
For Cantù, the tie-up with “a globally relevant partner” like Violet Grey will allow the company “to look at the market from another angle, a local one.” The retailer’s curation and online traction was as attractive to the CEO as its physical presence for the executive and he underscored how the brick-and-mortar outposts “will enable us to have a direct interaction with our customers.”
Cantù further acknowledged the retailer for having recognized the brand’s unique position in luxury grooming and hair care, which builds on the legacy of the Zucca family of barbers dating back to 1652, when Carlo Antonio Zucca opened his first barber shop in Milan.
These categories will be at the core of the selection of products Violet Grey will carry. The brand’s ever-expanding fragrance and lifestyle lines will also be part of the offering, and are seen as especially key for holiday.
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