The company, which also just appointed a new CEO, is expanding the breadth of its postpartum care.
Fresh off the heels of its first acquisition in 2025, breast pump maker Willow Innovations Inc. is adding two more companies to its portfolio.
The company has purchased Swehl, an online education platform for new parents that also makes an eight-piece breastfeeding Latch Kit for $100, as well as Momtech, the manufacturer behind the Mōmi brand known for its patented breast-like bottles.
Terms of the deals were not disclosed, but as part of the transition Swehl cofounder Betsy Riley will join Willow as global head of marketing and communications, while Elizabeth Myer will remain as founder in residence; Momtech cofounder Hal Eason will be strategic adviser to Willow.
“We want to be a company that moms turn to and trust not just for products, but also education, information and community,” said Willow’s new chief executive officer Carolin Archibald, who was appointed this fall and succeeds Sarah O’Leary in the role. “The vision is to create Willow to be a maternal health powerhouse brand.”
Willow’s breakout product is its wearable breast pump, the first generation of which was revealed at CES in 2017. Its bestseller today is the Willow Go, which is priced at $300 and optimized for multitasking while pumping, though the brand also offers more affordable pumps including a $60 manual Wave pump, and ancillary products like a breast milk cooler and a new $25 colostrum collection kit.
K. and offers different models and accessories, as well as a $600 Elvie Rise All-in-One Smart Bouncer & Bassinet.
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