Chanel climbed to No. 3 among eBay’s most-purchased luxury brands in the first nine months of 2026, as the marketplace saw an influx of listings from earlier designer eras.

The San Jose, Calif.-based company’s fall/winter Watchlist report, released Nov. 10, links fashion’s creative-director changes with renewed attention to the collections their predecessors left behind. Chanel ranked No. 5 in 2025, while Louis Vuitton and Gucci retained the top two positions in the report’s five-year rankings.

“This season’s Watchlist reads like a style diary of everyone shopping on eBay: the eras they’re revisiting, the pieces they’re investing in and the moments in culture they can’t stop thinking about,” Brie Welch, eBay’s resident stylist, said in a statement.

As Matthieu Blazy’s first Chanel collection reached stores, eBay searches for his name jumped 291 percent from March to April 2026. Listings for pieces from Karl Lagerfeld’s tenure were 87 percent higher in September 2026 than a year earlier.

Searches for Jonathan Anderson rose 92 percent from December 2025 to January 2026, when he presented his first Dior couture collection.

At Gucci, searches for Demna increased 42 percent from February to March 2026 following his first runway show for the house. Listings for Tom Ford-era designs were up 49 percent from September 2025 to September 2026.

“The best part of fashion right now is that you don’t always know what you’re looking for until you find it,” Welch said.

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