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E-commerce festive sales touch Rs 24,000 crore in first two days, mobiles lead

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E-commerce festive sales touch Rs 24,000 crore in first two days, mobiles lead

E-commerce festive sales touch Rs 24,000 crore in first two days, mobiles lead

E-commerce companies in India sold about Rs 24,000 crore in the first two days of festive sales. Mobile phones accounted for the largest share of sales, representing nearly 40 percent of total revenue. Fashion and electronics also saw significant growth, with contributions from Tier 2 cities and rural shoppers. Approximately 60-65 million shoppers participated in these initial sales, with first-time shoppers noticeably increasing.

E-commerce firms are estimated to have sold goods worth around Rs 24,000 crore in the first two days of the festive season sale, driven by growth in order volumes, with mobile phones accounting for the biggest share in value terms, according to consultancy firm Redseer Strategy Consultants. The consultancy firm estimated that shoppers placed about 8-9 crore orders across all platforms, including Amazon, Flipkart, Meesho , Ajio and many other marketplaces. Redseer Strategy Consultants, Associate Partner, Nikhil Dalal told PTI that the first two days pointed to India's festive e-commerce basket getting wider. The growth is being led by order volumes, with consumers spreading spend beyond mobiles into fashion, electronics and appliances as well. Advt

"Value fashion stood out, as shoppers from Tier 2 and smaller towns bought festive wear at accessible price points. 5 billion (close to Rs 24,200 crore) in GMV, and around 60-65 million shoppers have already participated in the first two days," he said. The growth in GMV ( gross merchandise value ) was around 6 times the business-as-usual (BAU) daily run rate, the firm said.


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