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DTC, Global Expansion Lift Golden Goose 9M Revenue

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DTC, Global Expansion Lift Golden Goose 9M Revenue

According to CEO Silvio Campara, "authenticity, craftsmanship and co-creation" continue to resonate with the brand's community.

MILAN – A 21 percent increase in its direct-to-consumer channel and double-digit growth in all geographic areas lifted Golden Goose revenues in the first nine months of the year.

In the nine months ended Sept. 30, sales rose 16 percent to 583.3 million euros compared with 517.1 million euros. in the corresponding period a year earlier. Sales in the DTC channel amounted to 479.9 million euros, representing 82 percent of the total.

In the third quarter, revenues climbed 17 percent to 203 million euros. All figures were reported at constant exchange rates.

The company opened 10 stores in the first nine months of the year, including in Kuala Lumpur, Athens and Istanbul, reaching a total of 236 stores.

Established in 2000, Golden Goose is best known for its successful Super-Star sneakers and intentionally distressed styles, but has grown to comprise apparel and accessories

While DTC continued to be the main growth driver, the wholesale channel also showed strength, up 8 percent in the third quarter.

“Our performance in the first nine months of 2026 reflects the continued strength of Golden Goose ’s business model and brand,” said chief executive officer Silvio Campara. “At a time when luxury consumers are becoming increasingly selective, it is clear that our unique approach, rooted in authenticity, craftsmanship and co-creation, continues to resonate. Our stores are much more than places to shop: they are destinations where people come together, connect and create.


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