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Dior Lands at Harrods With a Pop-up Inspired by Holidays, Heritage, the Brand’s New Animated Film

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Dior Lands at Harrods With a Pop-up Inspired by Holidays, Heritage, the Brand’s New Animated Film

The pop-up runs from Friday until Dec. 27, with a design partially inspired by the new, animated short film “Christian Dior’s Night in Color” by the French director Sylvain Chomet.

NUTCRACKER SUITE: Dior has landed at Harrods with a Christmas pop-up showcasing Jonathan Anderson’s debut cruise collection for the brand, high-end gifts and a series of themed windows featuring the house’s symbols and festive motifs, including twinkling lights, stars and shamrocks.

The pop-up runs from Friday until Dec. 27, and the design was partially inspired by the new, animated short film “Christian Dior’s Night in Color” by the French director Sylvain Chomet.

Inside the ground floor space there are also life-size nutcrackers and harlequins, while the moldings, Versailles parquet flooring and seating upholstered in moiré fabric have been drawn from the interiors of Dior’s historic address at 30 Avenue Montaigne in Paris.

As reported, the French fashion house tapped the Oscar-nominated Chomet to direct a short film inspired by founder Christian Dior’s friendship with Marlene Dietrich. The whimsical story is narrated by longtime brand ambassador Robert Pattinson and was unveiled in early November across Dior’s online platforms.

The film features the voices of Rihanna as The Lucky Star, a house emblem; Louis Garrel as Dior, and Camille Cottin as Dietrich. Rounding out the cast are Josh O’Connor, LaKeith Stanfield, Greta Lee, Nine d’Urso and Nadia Tereszkiewicz.

The pop-up at Harrods reflects the mood of the film and showcases the cruise collection, including new accessories, such as the Dior Bow bag in newspaper print.


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