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De Beers, Dunhill and Stone Island Support the Arts, Woo Clients During Frieze Week in London

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De Beers, Dunhill and Stone Island Support the Arts, Woo Clients During Frieze Week in London

Fashion cozied up to the art world and its customers during Frieze week in London.

ART ATTACK: The twin art fairs — Frieze London and Frieze Masters — are becoming ever more attractive to customers outside Europe and the U.S., with the number of visitors from India and mainland China more than doubling compared with 2025, according to organizers of the annual fairs, which wrapped on Sunday.

The fairs also saw increases in visitors from Hong Kong, South Korea, the United Arab Emirates and Brazil, while attendance from the U.S. and Canada rose “significantly” alongside growth from major European markets, including Germany and France.

The fairs, which ran from Thursday to Sunday in Regent’s Park, welcomed 95,000 visitors from 108 countries and regions, including a record number of representatives from 426 institutions across 51 countries and regions, according to organizers.

At Frieze Masters, Jan Brueghel the Elder’s “Still Life of Flowers in a Stoneware Vase” sold in the region of 5 million pounds, alongside four paintings by Alice Neel for $1.6 million to $1.8 million each.

And at Frieze London, sales included a new painting by Michaël Borremans, for $1.5 million; Avery Singer’s Solver (v.3) for $800,000, and George Condo’s Figure Composition for $600,000. A historic work on paper by Richard Serra sold for $750,000, while a suite of works on paper by Louise Bourgeois went for $400,000.

As always, fashion played a starring role during the week, with Stone Island hosting a buzzy dinner curated by chef Merlin Labron-Johnson at Selfridges’ members club 40 Duke, and Net-a-porter and Erdem welcoming guests to the British Museum for dinner and a private viewing of the Bayeux Tapestry, arguably the hottest exhibition ticket in town.


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