In 2025, David’s Bridal’s Shopify transition paved the way for an agentic artificial intelligence (AI) reimagining of its Pearl wedding planner — and now, the company has plans to spin off Pearl as its own entity.
K&F Growth Acquisition Corp. II, as special purposed acquisition company, announced alongside David’s Bridal, that the two companies had signed a nonbinding letter of intent to carry out a process to that would see Pearl go public.
Ultimately, their plan also calls for Pearl to eventually own David’s Bridal’s brand and intellectual property.
David’s Bridal is No. 460 in the Top 1000 Database . The market research tool tracks North America’s largest online retailers, ranking them by annual ecommerce sales and more.
David’s Bridal is also No. 178 in Digital Commerce 360 and ReFiBuy’s AI Commerce Rankings . That set of rankings is available in the Top 1000 Pro with AI Database.
“This is an exciting milestone in David’s Bridal’s 75-year history and a defining moment for our future,” said Kelly Cook, the CEO at David’s Bridal. “Pearl is shaping the next generation of wedding planning, and this next step will give both businesses room to grow independently while continuing to strengthen each other.”
In a press release, David’s Bridal noted that Cook is expected to become the CEO of Pearl, with Elina Vilk, the president and chief business officer at David’s Bridal, taking on the role of president at Pearl.
“With Pearl’s agentic technology and proven business model, combined with David’s Bridal’s strong brand and retail presence, we see tremendous opportunities to help more couples plan their weddings and connect with vendors who can bring their visions to life,” Cook stated.
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