CONNECT WITH US
eCommerce

eCommerce

Target unveils its revamped Soho location as big-box stores seek to become retail destinations

Glossy logo

Published on

Add as a preferred source on Google
Target unveils its revamped Soho location as big-box stores seek to become retail destinations

New Yorkers looking for a place to discover Kourtney Kardashian’s Lemme gummy vitamins, the latest Nyx lip oil, a new pair of leggings and Jake Shane’s (non-vitamin) vegan gummies now have a place to do so all under one roof. On Thursday, Target announced the completion of its transformed Soho store as a one-of-a-kind design- and curation-led space. 

“This is a chance for us to test and play,” said Gigi Guerra, vp of marketing, creative curation at Target, regarding the goal of the store revamp. “It’s a style and design playground for us, and we can take pieces from it and apply them to broader change.” 

As the Minneapolis-based retailer faces increased competition and ongoing calls for boycotts, the design-forward space is tasked with repositioning Target as a space for discovery.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.