CONNECT WITH US
eCommerce

eCommerce

Crocs puts India on global priority list, steps up stores, sourcing and product play

ET Retail – Ecommerce logo

Published on

Add as a preferred source on Google
Crocs puts India on global priority list, steps up stores, sourcing and product play

Crocs puts India on global priority list, steps up stores, sourcing and product play

Crocs has elevated India to a tier 1 market, marking a significant focus for its global operations. The company is experiencing strong growth in India, with double-digit growth reported in recent quarters. Expanding its retail footprint and product offerings is a key strategy for Crocs in India. Additionally, Crocs is increasing its manufacturing capacity in India as part of its global supply chain.

Crocs has elevated India to a tier 1 market, making it a critical priority not only for its APAC business but also globally, as the footwear brand continues to see double-digit growth in the country and steps up investments across retail, omnichannel, product innovation, and sourcing. India was among the three markets in Crocs’ APAC region, alongside China and Japan, to post double-digit growth in Q2, even as the global Crocs brand grew 4 per cent and international markets grew 7 per cent. The company said momentum in India has continued into Q3. “Earlier this year, we classified the India market as a tier 1 market, which is a critical market for us, not only for my region here in APAC, but also from a global perspective,” said Varun Sehgal , SVP & General Manager – APAC, Crocs. Advt

Without disclosing market-level revenue or growth figures, Sehgal said the company remains “very optimistic” about the opportunity in India and expects continued momentum. “In Q2, we had strong double-digit growth. In Q3, we're seeing continued strong momentum for the brand in the India market,” he said.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.