Over the last two decades, Cotton Incorporated’s denim recycling program Blue Jeans Go Green has collected more than 6 million jeans from consumers and the industry.
Last Wednesday, Cotton Incorporated gathered friends of the organization, including many of the Blue Jeans Go Green partners, in New York to celebrate the 20th anniversary of the initiative.
“Bringing everyone together in New York was an opportunity to recognize the many partners that have made this program possible over the past 20 years,” William Kimbrell, CEO and president of Cotton Incorporated, told Sourcing Journal. “It was especially meaningful to have so many of those who have contributed to the program’s success in one room. The Blue Jeans Go Green program demonstrates what can happen when an industry comes together around a shared purpose, and this milestone belongs to everyone who has recognized the lasting value of cotton, giving used denim a new life.”
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Launched in 2006, Blue Jeans Go Green takes worn denim with at least 90 percent cotton content and recycles it into nonwoven insulation that can be used for home building, pet bed inserts or thermal packaging for food shipments. To date, the program has created over 12 million square feet of insulation.
“The Blue Jeans Go Green program helped demonstrate that textile waste can be viewed differently—not simply as something to discard, but as a material with the potential for another useful purpose,” said Kimbrell.
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