Musician Jordan Stephens and comedian Naomi Watanabe also appear in the campaign.

Dr. Martens has enlisted actress Chloë Sevigny to take the spotlight its newest campaign.

The spot, dubbed “With Bouncing Soles,” is a play on the three words stitched onto the heel loops of Dr. Martens boots since 1960. Since the first 1460 boot rolled off the production line that year, the words “With Bouncing Soles” have appeared on every Dr. Martens heel loop. Originally a reference to the brand’s signature air-cushioned sole, the phrase has grown in meaning over decades.

Now, in its newest campaign Dr. Martens is focused on asking, “What Makes Your Sole Bounce?” Along with Sevigny, the U.K. footwear firm also tapped musician, writer and mental health advocate Jordan Stephens; comedian and entrepreneur Naomi Watanabe, and many more Dr. Martens community advocates across the world. Each offer their own answer to the aforementioned question.

For Sevigny, she noted that staying curious makes her sole bounce. “Taking on new roles, finding inspiration in unexpected places, and always being open to what’s next,” the “Feud: Capote vs The Swans” star noted. “I’ve always been drawn to pieces that become more personal the longer you live in them, and Dr. Martens has always represented that for me.”

For Stephens, the musician said that he has worn Dr. Martens throughout his life, so being part of this campaign “feels genuinely authentic.”

“What makes my sole bounce? Words,” Stephens added. “They continue to open up new ways of seeing, feeling and understanding the world.

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