CONNECT WITH US
eCommerce

eCommerce

Chinese beauty product exporters are sitting pretty despite US trade dispute

ET Retail – Ecommerce logo

Published on

Add as a preferred source on Google
Chinese beauty product exporters are sitting pretty despite US trade dispute

Chinese-made wigs, hair extensions and artificial nails are seeing strong demand in the US, highlighting China's manufacturing strength even in non-strategic consumer products.

From pre-bleached straight hair wigs to wavy clipped extensions and blinged-out coffin-shaped nails, sales of Chinese-made beauty accessories are surging across the United States. While friction over soaring Chinese exports of high-profile items such as cars and batteries forms the backdrop to this week's presidential summit, the boom in the non-strategic beauty sector underlines China's manufacturing prowess. "This market is growing," said Joe Wu , an exporter in the central city of Xuchang, known as China's wig capital, who expects his sales to grow 40% this year, driven heavily by US buyers drawn through the apps TikTok and Instagram. Advt

China's US exports of hair products rose 12.4% year-on-year to $1.3 billion in the first half of 2026, customs data shows, with shipments on track to beat 2025's full-year figure of $2.3 billion. It is one of the fastest growing export categories alongside more conventional ones, such as computer parts, scooters or plastic goods. While there is no customs data for artificial nails, which are categorised as plastic products, producers say business is booming. Zhang Da, the owner of a 200-worker press-on nail factory in the eastern county of Donghai, says exports climbed to 70% of total revenue this year from 20% late in 2025, with US sales making up a large chunk.

A PROBLEM FOR THE WORLD? The trend demonstrates that Beijing occupies "a unique historical position" in using scale and product upgrades to dominate global markets in both advanced and lower value-added goods, said Dan Wang, the China director of Eurasia Group.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.