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China Hair and Nail Exports to the US Hit $1.3 Billion in First Half

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China Hair and Nail Exports to the US Hit $1.3 Billion in First Half

China exported $1.3 billion worth of hair products to the United States in the first six months of 2026, up 12.4 per cent year on year.

Shipments are on track to clear the $2.3 billion recorded across 2025, according to customs figures. Broader trade disputes still bring fresh tariff threats to industrial goods, but beauty exports continue to climb.

Demand extends beyond hairpieces to press-on nails and artificial eyelashes. These low-cost items bypass traditional distributors. Instead, they sell straight to American shoppers through livestreams on TikTok and Instagram.

Two industrial centres in eastern and central China anchor the trade. In Xuchang, a Henan city of 4.4 million, roughly 300,000 people process hair and make wigs. Exporter Joe Wu expects his factory shipments to climb 40 per cent this year. Online orders from the US lead the gain.

Further east in Jiangsu province, Donghai county has become a production base for artificial nails. The county of 1 million residents hosts nearly 25,000 registered nail businesses. Factory owner Zhang Da runs a 200-worker plant there. He reported export orders jumped to 70 per cent of total sales this year, up from 20 per cent late in 2025.

Producers keep costs down by dividing labour across borders. Xuchang factories source raw hair from rural Chinese provinces. They ship intermediate pieces to North Korea for hand-tying onto lace caps, then finish and pack the goods in Henan.

Social video algorithms have shortened the route from factory floor to overseas buyers. Hair products captured 17 of the top 20 grossing positions in US fashion accessory sales on TikTok in August, according to analytics service Fast Moss.


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